It was easier to name each of my children than it is to get a website or blog name these days. Much has been written about the Domain Name Hell, well it even extends into naming a blog. My first several choices for a name were taken, so I settled on Cheese in Berkeley. Cheese is my best friend's favorite nickname for me and Berkeley is my hometown.

Over the past 6 months, I have gotten into the blogosphere. Been reading lots of blogs to get a sense of what folks are writing and what feels right for me. I am stoked about the direction of the web - a forum for contribution and discourse. A place to state my views and comment on those of others.

I have several projects underway that will make various marks on the web and the lives of people. One project, Catalog Choice, will turn the mail catalog industry on its head. At Catalog Choice (still working on a site name - all the good ones are gone), users can select the mail catalogs that they want to receive and those that they wish to discontinue - what a novel concept. We can actually have a say as to what enters our mailbox! We hope that this site will lead to improved efficiency in the mail catalog industry and be embrased by consumers and merchants.

Another project that I am working on is the Word Count Journal, which is not up yet, but is coming soon. WCJ is the join partnership with my friend Daniel and Matt and his team of awesome developers at Makalumedia. WCJ is a journal writing approach that has you start with 1 word on day 1, 2 words on day 2 and so on until you are done with your journal. Nothing like starting slow and getting on a roll. More on this when we are ready to launch.

We have a bunch more ideas for cool websites. Stay tuned for more.